Black Book Black Book

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The Black Book is a highly regarded publication, an essential business tool throughout the industry that is held in high regard by its loyal following of readers. The Black Book allows you to access a hard-to-reach audience of successful, wealthy individuals within the closely knit world of Formula One. We can offer you a range of advertising opportunities that can be tailored to your campaign requirements so feel free to download the media pack below to get an idea of what we can offer.

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Key facts

• Almost 4,000 copies are distributed by mail to named subscribers – an exclusive and hard-to-reach audience of international motorsport Chief Executives, Team Principals, Sponsorship Directors, Circuit Heads and Senior Managers within the Formula One and wider motorsport industry.

• Over 3,300 copies are distributed exclusively through both Formula One teams themselves (via their exclusive Paddock areas at selected Grands Prix) and via track-side hospitality areas and post-Grand Prix parties and events. Both routes ensure the publication is placed into the hands of high net-worth motorsport enthusiasts.

• Whilst a global publication, the Formula One’s main readership is Europe with a distinct concentration in the lucrative principality of Monaco.

 

Audience by type

47% Subscribers copies

26% VIP hospitality / Event copies

16% VIP F1 team / Industry copies

7% Controlled copies for retail

4% Trackside hotel copies

 

Audience by Region

44% Europe

9% Monaco

17% North America

6% Central / South America

16% Middle East

8% Asia / Pacific

 

Audience by Sector

18% Teams & Manufactures

32% Trackside hospitality, paddock & events

19% Sponsors,brands & agencies

6% Governing bodies

13% Motorsports suppliers

8% Other

 

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This website is unofficial and is not associated in any way with the Formula One group of companies. F1, FORMULA ONE, FORMULA 1, FIA FORMULA ONE WORLD CHAMPIONSHIP, GRAND PRIX and related marks are trade marks of Formula One Licensing B.V.