Business News > Lewis Hamilton steers into MV Agusta deal
British Formula One racing driver Lewis Hamilton has signed a partnership with motorcycle manufacturer MV Agusta.
The three-time Formula One champion will collaborate with the Italian company to design a new bike model, the F4 LH44, which UK newspaper The Sun reports to be worth UK£60,000.
The new agreement comes after the success of the partnership’s first project in 2016, which saw the Dragster RR LH sell out within hours of its launch.
“I met Lewis a few years ago when he called up our customer care asking in a very humble way to buy a special bike,” said Giovanni Castiglioni, president of MV Agusta. “After having developed some 1/1 bikes for Lewis we turned our common passion into a partnership with the creation of the successful Dragster RR LH produced in 244 units. I’m very excited and proud to continue this cooperation that will see new MV Agustas co-designed with Lewis entering the market in the next month.”
Lewis Hamilton, added: “I am very excited to continue my partnership with MV Agusta. I love working with Giovanni and the guys at MV Agusta, their passion for engineering and attention to detail produces quite stunning, original looking bikes. My projects with MV Agusta are a great way to combine my love of riding bikes with my interest in creative design process so I am very much involved with the CRC (Castiglioni Research Department) design team throughout.